Learn
Marketing for people
who’d rather be building
No listicles, no growth hacks, no thirty-day plans. Just the things we’d tell a founder who’s shipped something good and can’t work out why nobody’s using it.
Getting started
You built an app. Now how do you get users?
The honest version of the answer, without the 30-day plan. What actually works when you have a live product, no audience, and no idea where to start.
7 min read
Diagnosis
How to know whether marketing is actually your problem
Most founders who think they have a traffic problem have a clarity problem, a conversion problem, or a retention problem. Here's how to tell which one you've got.
7 min read
Getting started
How to get your first 10 SaaS customers
Not a growth strategy. A list of things you can do this week, in the order that actually works when nobody has heard of you.
8 min read
The psychology
Why indie founders retreat into building instead of marketing
It isn't laziness and it isn't fear of selling. It's that one of these two jobs gives you feedback and the other one doesn't.
6 min read
Channels
Product Hunt isn't a marketing strategy
It's a one-shot traffic spike aimed at a page that probably can't convert it yet. Here's when a launch is worth it, and what to do instead if it isn't.
6 min read
The landscape
Distribution for vibe-coded apps
Building got 10x cheaper. Attention didn't. What changes about marketing when anyone can ship a working product in a weekend.
6 min read