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Do This Next

How it works

You built it.
We work out what to do about it.

No questionnaire, no strategy workshop, no thirty-day plan. You give us a URL. We read your product properly, tell you what we think you’ve built, and then tell you the single most useful thing you could do next — and why.

01

We read your product

Paste a URL. We read the pages a good marketer would read — the homepage, the pricing, the docs, the changelog — and work out the problem you solve before anything else.

Problem first, deliberately. To find people who want your product we have to find people with the problem, and those are not the same search. Nobody types “golf society management software”. Plenty of people complain about running one from a spreadsheet.

Where we can’t find something, we say so rather than inventing it. Then you correct us, and your correction becomes the version we work from.

Here’s what I think you’ve built

Example
You solve
Golf society organisers losing entire evenings to registrations, handicaps and results spread across a spreadsheet and a WhatsApp group
By selling
A phone-first app that handles sign-ups, pairings and a live leaderboard for a society day
For
The one volunteer who ends up organising everything for a 40–120 member society
At
£4 per member per year, billed to the society
Instead of
A shared spreadsheet, a WhatsApp group, and one person doing the maths by hand on a Sunday night

Did I get that right?

Yes, that's itClose — let me fix somethingWay off

Corrections don’t overwrite what we guessed — they create a new version, so we can tell later what we got wrong and learn from it.

02

We work out what’s in the way

Most founders who think they have a traffic problem have a clarity problem, a conversion problem or a retention problem. Those have an order, and doing the fourth thing while the first is broken is wasted work.

So before we recommend anything, we decide which one you’ve actually got. That’s what makes it possible to say “don’t buy ads yet” and mean it.

The order things have to be true in

  1. 1Can anyone tell what it is?Clarity
  2. 2Can they become a customer?Conversion path
  3. 3Is anyone arriving?Traffic
  4. 4Do the arrivals do anything?Conversion rate
  5. 5Do they come back?Retention

The first “no” is your bottleneck. Everything below it is a distraction until it’s a yes.

03

We tell you one thing

Not a list. Not a plan. The single thing most worth doing, specific enough that you can start it now, with the reasoning and the evidence attached.

Six kinds of answer: fix something, go and do something, talk to people, stop doing something, wait, or double down on what’s already working. “Produce more content” is not automatically the answer, and often it’s the opposite of it.

Do this nextExample

Reply to this discussion

Someone posted 47 minutes ago asking for an alternative to your closest competitor. What they describe is the exact problem you solve. Answer their question properly; mention your product once, at the end, only where it's relevant.

r/golf · 47 minutes ago23 upvotes · 37 comments

“Looking for a simple golf app for our society. GolfPad is too clunky. Anyone found something better?”

Why we’re telling you this

  • Out there right now: The post names your competitor and describes their limitation in the same sentence as your core feature.(Live discussion, 47 minutes ago)
  • From your own results: Your last three replies in this community produced 18 signups and 2 customers.
  • Why this rule exists: Threads decay fast. A reply in the first two hours gets read; a reply on day three does not.
  • You told us: You told us you have 30 minutes today. This takes four of them.
What else did you consider?
  • Email three society organisersStill worth doing. But it isn't time-sensitive and this thread is.
  • Post yesterday's product update on XYour last six posts there produced no measurable signups. Not today.
4 min of your dayPotential: High

Under the simple bit

What’s actually happening

You see three steps. This is the machinery behind them — and the reason you shouldn’t have to think about any of it.

  1. Understand

    We read your product like a marketer would, and tell you what we think it is. You correct us where we're wrong.

  2. Decide

    We work out what's actually blocking you, and pick the one thing worth your next twenty minutes. Sometimes that thing is “stop”.

  3. Act

    You do it. We draft the fiddly parts — the reply, the headline, the intro email. You're the one who posts.

  4. Measure

    We watch what it produced. Visits, signups, customers — or nothing, which is also worth knowing.

  5. Learn

    Results change our mind. A channel that produces nothing gets dropped, whatever the internet says about it.

  6. Do this next

    Then we do it again, knowing more than we did yesterday.

Where you do the work

One screen. One decision.

No feed to triage, no badge counts, no streak to break. If there’s nothing worth interrupting you for, it says so and you get on with your day.

Do This Next
Example

Good morning, Simon

Here’s the one thing worth doing.

Top priority

Reply to this discussion

Someone asked 47 minutes ago for an alternative to your closest competitor. Their problem is the one you solve.

r/golf · 47m ago

“Looking for a simple golf app for our society. The one we’re on is too clunky. Anyone found something better?”

Potential: HighTime: 4 min
Show me the threadDraft my reply

Why this?

  • The post names your competitor and your core feature.
  • Threads like this stop being read after about two hours.
  • You said you had 30 minutes today. This takes four.

What else did you consider?

See the kinds of decisions it makes

You’ve guessed
long enough.
Let’s see what’s
actually wrong.

worst case, you find out what you’re actually selling

No signup · Takes about 2 minutes

Built by Simon.

Because I kept building products and then wondering how on earth to get anyone to use them.